Sample war report.
This is a SAMPLE. It shows the pages a war report uses, filled with placeholders. No real business, no real rival, no real AI answers and no results.
Sample · Illustration. Not client data.
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War report · SAMPLE Page 1 of 5 The agreed customer question
The one question we watch. You and your strategist agree on it at the start, in your customers’ own words.
- Question
- [A question your customers ask AI]
- Example only
- “Who can fix a water heater fast near me?”
- Why this one
- [Why this question matters to your sales]
- Your business
- [Your business]
- Your rival
- [The one rival you name at the start]
- Agreed on
- [Date]
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War report · SAMPLE Page 2 of 5 The saved AI answer state
What the AI answer said when we asked that question. We save the answer and the date, so anyone can check it later.
- AI tool
- [The AI tool agreed at the start]
- Asked on
- [Date and time]
- Your business
- [Named / Not named / Unknown]
- Your rival
- [Named / Not named / Unknown]
- Others named
- [Other names in the answer, if any]
- Saved copy
- [A copy of the full answer, kept with the report]
One saved answer shows one moment, not a trend.
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War report · SAMPLE Page 3 of 5 The public trail
Public moves your rival made that may touch this answer. Public business information only.
Type of move Where it appeared Date [A new page] [Their website] [Date] [New reviews] [A review site] [Date] [An article that names them] [A news or trade site] [Date] The trail shows what happened in public. It does not prove why the AI answer said what it said.
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War report · SAMPLE Page 4 of 5 One suggested move
One move we suggest for next month. Nothing starts without your yes.
- The move
- [For example: a page that answers the question]
- Why
- [What the answer and the trail suggest]
- Who does what
- [Our part and your part]
Your decision (none marked in a sample)
- Approve
- Question
- Disagree
- Defer
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War report · SAMPLE Page 5 of 5 The same-question re-check
Later, we ask the same question the same way, and compare. We do not assume a win.
First check Re-check Date [Date] [Date] AI tool [Tool] [Same tool] Your business [Named / Not named / Unknown] [Named / Not named / Unknown] Your rival [Named / Not named / Unknown] [Named / Not named / Unknown] What changed [Gained / Lost / No change yet] A change after a move does not prove the move caused it.
Rules of engagement
Public business information only. No spying, no tricks, and no promise that AI will name you. Your strategist is named when you start.
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